SimilarWeb  and  Alexa  are two of the biggest players in the online competitive intelligence field.  Alexa , one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publi…

The number of  sites linking  in that Alexa reports is the number of websites  in Alexa’s crawl of the web  that link to a given website. Here are a few explanations for cases where you know of links pointing to your site that Alexa does not list…